You get to work directly with company leadership to aid in strategy development and establish goals. Our leadership values marketing as we want to continue to be a marketing-led organization.
What you would be responsible for:
Coordinating and executing all marketing efforts independently as a contributor and through coordination with external contractors'.
5+ years of experience in marketing, with 2+ years experience as a marketing manager.
Our team and culture are everything to us. We value having empathy for one another and recognizing the challenges we are going through both inside and outside the workplace. By doing so, we maximize our ability to help our team members be happy, successful, and truly be themselves.
To be in it for the long-haul we must be comfortable, which means being relaxed, creative, and able to do great work without always needing to be serious. Being transparent and honest about who we are helps us to resolve internal and external conflict, develop deeper relationships, and most importantly, be happy.
Our culture is a summation of the ways that we are different from other companies. We take pride in our unique abilities and strive to do the best work in our industry. However, we never stop working to improve and grow both individually and as a team. We teach each other, we teach our clients, and we seek learning opportunities in all forms. We're hungry for knowledge in the world and seek to leverage each other's experiences. We are building a company where everyone can be their best selves and have a meaningful impact on one another and our industry.
If you're great today but want to be better tomorrow, this is the home for you.
Experience: We hire for potential, but recognize a proven track record. The right culture can be the catalyst for growth for a motivated individual, and we'll never get in the way of your growth and success. You should have extensive experience with taking a marketing strategy and executing it from beginning to end. Ideally, you have done content marketing in a B2B environment, having executed some activities yourself, and led internal or external team members.
Skills: You must have a strong base knowledge of marketing fundamentals and experience using various channels. You don't need to be an expert in everything. You need to know enough to be able to guide someone to success and ensure it's done right. Most of our marketing strategy focuses on the use of content marketing, email, and web—so you must have skills in those areas.
You must be data and analytics-driven and love numbers to succeed and be happy in this role. Being data-driven is essential for success in the modern marketing landscape. It allows us to measure the effectiveness of our campaigns, personalize our messaging and achieve better results.
As with any marketing manager role, you will have a lot on your plate, so you must have excellent time management, organization, communication, and project management skills to succeed. We recognize that nobody can do this all alone, so there will be a lot of coordination and management of others to ensure success.
Curiosity: Be great today, be better tomorrow. We believe that if you aren't curious about how the world works, or you don't challenge expectations, then you will never grow. Our teams resonate with each other in large part due to our passion for learning and teaching.
Collaboration: You will be the sole full-time person dedicated to marketing responsibilities, so you must be motivated to operate and work in a self-managed fashion. With that said, we are huge believers in collaborative efforts, so you will have the support of the teams around you in many of the responsibilities you own, whether it be strategizing with leadership or working with external contractors.
Experimental: We want you to think of your work in terms of short experiments. This means trying things you might not be sure will work. Failure is okay, even encouraged, as long as we collect the right results and refocus often. Often this means doing the least amount of work possible to get the best result and testing our hypothesis.
Flexible work environment: We focus on a healthy work-life balance; 40 hours is a full week's work at Punch Through!